User Experience is a commitment to developing products and services with purpose, compassion, and integrity. It is the never-ending process of seeing the world from the customers’ perspective and working to improve the quality of their lives. […] It is the perfect balance between making money and making meaning. […] UX is mindfulness.

- Whitney Hess, UX coach

When I talk about the point of ThinkUp I often use the word “mindfulness”, a raising of awareness about how you spend your time online. A big part of our transition from open source project to consumer product was a focus on the user experience over the tech or the code or a multitude of settings or integrations, so I loved that Hess’ 200-word description of what UX is included “mindfulness.”

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