Basically, all the shit that analytics apps track today has nothing to do with what actual humans care about. But for millions of us, there will be value in tracking our steps online in the same way a FitBit or FuelBand lets us track our steps offline, and for the same reasons. It might be enough to change our behavior just a little bit, or give us a sense of purpose to the way we spend our time.

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  1. whitneymcn reblogged this from anil and added:
    It’s worth noting that “analytics” here is actually referring to something that’s meaningfully different from the...
  2. bradk reblogged this from anil
  3. anil reblogged this from thinkupapp and added:
    Every single analytics tool out there is focused on “enterprises” instead of humans. That’s an opportunity.
  4. thinkupapp posted this